USING SITUATIONS to DRIVE conversion in mobile advertising

Identifying real-world SITUATIONS

Advertising is worth nothing if the phone user's not going to look at it.

People's willingness to engage depends on what they're doing, and the right content to get their attention depends on their current environment.  

SITU8ED identifies the user's activity in the real, physical world, and their environment, using the sensors on mobile phones for positioning, movement and the environment.

We call the combination of location, movement and environment their SITUATION.

Some examples are:

   ► On a bus, in central London

   ► Standing in a shopping centre

   ► Running through a London train station

While the first two could be good opportunities for targeted advertising, the last one is perhaps best avoided ...