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SITu8ED

GDPR compliant use of location in  mobile advertising

Identifying real-world SITUATIONS

 

Targeting often depends on understanding the phone user's location - to increase the value of advertising inventory, or for geo-fencing and geo-tracking.

SITU8ED provides location, geo-fencing and geo-tracking in compliance with the EU legislation on privacy and data management.

But location only makes sense when users are stationary.  When they're in-transit their location changes continually and the important information concerns their travel mode - are they on-foot, in a car, on public transport, etc.

SITU8ED detects both of these types of situation: location when static, travel mode when on the move. Hence the name of the company ...